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Jeroen Kemperman

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Startup Diary

A series of regular posts with the development of my first startup.

Start-up Diary Entry #7 | Decision Dilemmas
Business Startup Diary

Start-up Diary Entry #7 | Decision Dilemmas

Jeroen
January 19, 2014October 10, 2014

Entry number 7 of my Start-up Diary describing some of the dilemmas we faced at Treeveo and what we decided.

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Startup Diary Entry #6 | The Incubator Inception
Business Startup Diary

Startup Diary Entry #6 | The Incubator Inception

Jeroen
July 11, 2013October 10, 2014

In March, the company I founded during my recently finished IESE MBA: Treeveo was selected by www.wayra.org, one of Spain’s most prestigious incubator programs. Let me give you an inside scoop on what it’s like inside an incubator in Spain and what advantages it has had. We started in our new office May 2nd 2013.

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Startup Diary entry #5 | My first Pivot Table
Business reflection Startup Diary

Startup Diary entry #5 | My first Pivot Table

Jeroen
October 20, 2012October 10, 2014

The first months of my start-up I discovered a new meaning to the concept of Pivot Table: a place where you you get feedback that makes you pivot your strategy.

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Startup Diary entry #4 | Why a Date is Great!
Business Startup Diary

Startup Diary entry #4 | Why a Date is Great!

Jeroen
August 19, 2012October 10, 2014
My first public presentation is coming up, and this has changed a lot! It has been way too long since my last entry so in...
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Start-up Diary entry #3 | 2-Page Push-ups and non-coder help
Startup Diary

Start-up Diary entry #3 | 2-Page Push-ups and non-coder help

Jeroen
June 3, 2012October 10, 2014
This is entry #3 to my startup diary. I haven't written in several weeks. The MBA had some projects to be finished, a day in...
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Start-up Diary entry #2 | The One-liner challenge and coding adventures
Startup Diary

Start-up Diary entry #2 | The One-liner challenge and coding adventures

Jeroen
May 12, 2012October 10, 2014
This is the second entry to my Start-up Diary. This week I started coding and attended a IESE business plan workshop. During this workshop I...
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Start-up Diary entry #1 | The prototype begins
Startup Diary

Start-up Diary entry #1 | The prototype begins

Jeroen
May 1, 2012October 10, 2014
After starting my IESE MBA, I decided that I want to launch my own web-startup during my MBA. To capture my journey from "wantrepreneur" to...
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