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Jeroen Kemperman

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Business

Today might lead to a surprising tomorrow
Business entrepreneurship reflection

Today might lead to a surprising tomorrow

Jeroen
December 7, 2015December 7, 2015
Sometimes periods in life take surprising turns. 2.5 Years ago I never thought I would be where I am today.  This is a new chapter...
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First Year Failures of an Entrepreneur: #3 – Getting your story straight
Business entrepreneurship reflection

First Year Failures of an Entrepreneur: #3 – Getting your story straight

Jeroen
September 30, 2015October 4, 2015
When you start a company, getting product-market fit (resulting in revenue or other kind of traction) is the most important thing. This is what I...
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First Year Failures of an Entrepreneur: #2 Be Careful What you Build For
Business entrepreneurship reflection

First Year Failures of an Entrepreneur: #2 Be Careful What you Build For

Jeroen
September 1, 2015October 4, 2015
This is the 2nd post in a series about mistakes I made as first year entrepreneur. This time it’s about how to determine what product...
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66 Days: Why we built a product in 1 day, part 1
Business entrepreneurship reflection

66 Days: Why we built a product in 1 day, part 1

Jeroen
October 10, 2014October 21, 2014
Sometimes teams are capable of amazing things. We at Treeveo got the idea for a new project. So we all came into the office on...
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Why every internet entrepreneur should know how to code (a little)
Business reflection

Why every internet entrepreneur should know how to code (a little)

Jeroen
July 6, 2014October 10, 2014

In my opinion, every internet CEO should know how to code a little, this post describes why.

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The hidden cost of software: how I lose €2055 annually
Business reflection

The hidden cost of software: how I lose €2055 annually

Jeroen
May 14, 2014October 21, 2014

The hidden costs of Software: How I lose €2055 worth of my time each year because of software that I have to use.

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We are back… and so is the Energy: IESE Meets The Valley 2014 Day 1
Business MBA reflection

We are back… and so is the Energy: IESE Meets The Valley 2014 Day 1

Jeroen
April 15, 2014October 10, 2014

Report about the first day of IESE Meets The Valley 2014. The energy remains amazing. We learned about product, M&A and hardware start-ups.

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Start-up Diary Entry #7 | Decision Dilemmas
Business Startup Diary

Start-up Diary Entry #7 | Decision Dilemmas

Jeroen
January 19, 2014October 10, 2014

Entry number 7 of my Start-up Diary describing some of the dilemmas we faced at Treeveo and what we decided.

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Startup Diary Entry #6 | The Incubator Inception
Business Startup Diary

Startup Diary Entry #6 | The Incubator Inception

Jeroen
July 11, 2013October 10, 2014

In March, the company I founded during my recently finished IESE MBA: Treeveo was selected by www.wayra.org, one of Spain’s most prestigious incubator programs. Let me give you an inside scoop on what it’s like inside an incubator in Spain and what advantages it has had. We started in our new office May 2nd 2013.

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The Focus Game: Day 4 IESE Meets The Valley
Business MBA

The Focus Game: Day 4 IESE Meets The Valley

Jeroen
April 5, 2013April 5, 2013

Report of day 4 of IESE Meets The Valley 2013, the final day. Main theme that comes back over and over again. Everyone here is focused on what they think is right and then execute relentlessly.

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Different But the Same: Day 3 – IESE Meets The Valley 2013
Business MBA

Different But the Same: Day 3 – IESE Meets The Valley 2013

Jeroen
March 28, 2013October 10, 2014

Description of day 3 of IESE Meets The Valley where we met with several companies: VMware, Tesla Motors, Automattic, Eventbrite and Nexenta

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VCs are Humans ;-) Day 2 of IESE Meets The Valley 2013
Business MBA

VCs are Humans ;-) Day 2 of IESE Meets The Valley 2013

Jeroen
March 27, 2013October 10, 2014

Report of day 2 of IESE Meets the Valley 2012: Getting funded where we met 4 VCs.

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Today might lead to a surprising tomorrow

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