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Jeroen Kemperman
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reflection

The Inverted Product Pyramid
Inverted PM Product Management reflection

The Inverted Product Pyramid

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Jeroen
January 15, 2026January 15, 2026
For people who work on Security, Abuse, Quality, Infra etc (Inverted products) success is: nothing happens. This world of inverted products is very different from...
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Damage is the ultimate metric | Inverted PM #4
Inverted PM Product Management reflection

Damage is the ultimate metric | Inverted PM #4

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Jeroen
September 16, 2024September 18, 2024

Damage is the ultimate metric for inverted product mangers.

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Introducing the product pyramid
Business Product Management reflection

Introducing the product pyramid

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Jeroen
April 6, 2023April 6, 2023

Iin this post I share about a producct management framework I use: the Product Pyramid. This is a way to holistically view your product and make decisions about its future.

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Finding the raisins
reflection

Finding the raisins

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Jeroen
April 20, 2022August 20, 2022
This week we celebrated the life of my grandmother. She died a sudden unexpected death at 96, she just collapsed on the street. In this...
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Today might lead to a surprising tomorrow
Business entrepreneurship reflection

Today might lead to a surprising tomorrow

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Jeroen
December 7, 2015December 7, 2015
Sometimes periods in life take surprising turns. 2.5 Years ago I never thought I would be where I am today.  This is a new chapter...
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First Year Failures of an Entrepreneur: #3 – Getting your story straight
Business entrepreneurship reflection

First Year Failures of an Entrepreneur: #3 – Getting your story straight

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Jeroen
September 30, 2015October 4, 2015
When you start a company, getting product-market fit (resulting in revenue or other kind of traction) is the most important thing. This is what I...
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First Year Failures of an Entrepreneur: #2 Be Careful What you Build For
Business entrepreneurship reflection

First Year Failures of an Entrepreneur: #2 Be Careful What you Build For

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Jeroen
September 1, 2015October 4, 2015
This is the 2nd post in a series about mistakes I made as first year entrepreneur. This time it’s about how to determine what product...
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First Year Failures of an Entrepreneur: #1 Never Stop Selling
bureaucracy entrepreneurship reflection

First Year Failures of an Entrepreneur: #1 Never Stop Selling

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Jeroen
August 25, 2015October 4, 2015
This is a post in a series where I discuss my failures in the first year of being an entrepreneur. Today the most important lesson:...
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3 Reasons a business plan is not totally useless
reflection

3 Reasons a business plan is not totally useless

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Jeroen
June 21, 2015June 21, 2015
During my MBA, I took a course which required me to write a business plan. The current movement in the entrepreneurship hubs of the world...
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66 Days: Why we built a product in 1 day, part 1
Business entrepreneurship reflection

66 Days: Why we built a product in 1 day, part 1

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Jeroen
October 10, 2014October 21, 2014
Sometimes teams are capable of amazing things. We at Treeveo got the idea for a new project. So we all came into the office on...
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Why every internet entrepreneur should know how to code (a little)
Business reflection

Why every internet entrepreneur should know how to code (a little)

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Jeroen
July 6, 2014October 10, 2014

In my opinion, every internet CEO should know how to code a little, this post describes why.

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Coding & Programming: The Addiction of creating Spaghetti
entrepreneurship reflection

Coding & Programming: The Addiction of creating Spaghetti

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Jeroen
June 24, 2014October 21, 2014

Lately I picked up coding again. It turns out that it’s addictive, and really engaging. Let me explain you why creating spaghetti is this addictive.

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The Inverted Product Pyramid

The Intervention Menu | Inverted PM #5

Damage is the ultimate metric | Inverted PM #4

The Badness Funnel | Inverted PM #3

Introducing the product pyramid

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